Sales Representative

Terrace, BC, Canada
Full Time
Mid Level

Williams Machinery has been selling, renting, and fixing equipment for over 100 years. We also train people in all corners of British Columbia on how to operate machinery safely and effectively. From forklifts to skid steers, excavators, loaders and dump trucks, Williams Machinery services industries such as warehousing, milling, construction, forestry, recycling and more with their equipment needs. Join our award-winning company and experience working at a Gold Certified Canada’s Best Managed Company, and one of BC’s Top Employers.

Our team is growing, and we have an opportunity for a Sales Representative to join our Heavy-Duty Equipment team in Terrace. If you are customer-focused, excited to help customers find the right equipment solution, and passionate about construction equipment, look no further. We have a fast-paced, dynamic team environment and want to hear from you!

What we offer:

  • Competitive compensation package: base pay, plus commission, and a company car.
  • Benefits: 3 weeks of vacation, extended benefits, RRSP contribution.
  • Coaching and training through our Wesgroup Sales University.
  • A chance to become a Certified Sale Professional with CPSA.
  • Personal growth and career progression.


Key Responsibilities:

  • Actively pursue and seek out a new business in order to meet and exceed sales objectives.
  • Use effective prospecting techniques, including cold calling, scheduled follow-ups, and qualification of the lead.
  • Develop and or maintain strong business relationships with clients and others in the industry
  • Identify creative solutions to meet and exceed client expectations
  • Conduct product demonstrations and sales presentations in a professional manner
  • Able to clearly articulate features and benefits that are in line with customer needs
  • Resolve routine and complex client inquiries and requests
  • Create proposals and quotations in a professional manner that is consistent with the company brand
  • Successfully negotiate and close deals
  • Utilize online resources to maintain accurate records of sales calls, prospect interactions, client files, and sales activity information
  • Regularly provide detailed and accurate sales activity information to Sales Manager
  • Work closely with others in the business to ensure a team approach to achieve and maintain high levels of client service
  • Travel for in-person meetings with customers

Required knowledge, skills, and abilities:

  • Prior experience representing and selling industry leading high-value, high tech construction and earthmoving machinery, including excavators, dozers, off highway trucks and wheel loaders
  • Experience collaborating with construction equipment service, repair and parts operations
  • Minimum 5 + years of successful technical sales experience of construction equipment or similar machinery
  • Ability to develop, maintain and manage strong customer relationships with construction and heavy equipment customers
  • Ability to function efficiently in a team-orientated, collaborative work environment
  • Excellent communication ability with external customers, suppliers and internal resources
  • Knowledge of the sales process, effective decision-making ability, and strong negotiation skills
  • Proficient in MS office package
  • Post-secondary education in a related discipline
  • Requires a valid driver’s license
  • Requires moderate to extensive traveling, generally within territory


Compensation package:

  • Base + Commission  
  • Extended benefits, RRSP matching plan
  • Company truck/car

Who We Are: Our people are at the core of what we do. We take the time to hire the right people who share our 5 core values, train them, coach them, and reward them for their successes.

  1. Build Trust – Build trust with others and with each other.
  2. Be a Team Player – Commit to working together to win.
  3. Be Customer Focused – “Wow” customers so they become “Raving Fans”.
  4. Support Community – Care for our people, our community, and the planet.
  5. Deliver Results – Know what you need to do and get it done.



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