Sales Representative - Compact Construction

Kelowna, BC, Canada
Full Time
Mid Level

Williams Machinery has been selling, renting, and fixing equipment for over 100 years. We also train people in all corners of British Columbia on how to operate machinery safely and effectively. From forklifts to skid steers, excavators, loaders, and dump trucks, Williams Machinery services industries such as warehousing, milling, construction, forestry, recycling, and more with their equipment needs. Join our award-winning company and experience working at Gold Certified Canada’s Best Managed Company, A Great Palace to Work, and one of BC’s Top Employers.

Our team is growing, and we have an opportunity for a Sales Representative to join our Compact Construction team in Kelowna. If you are customer-focused, excited to help customers find the right equipment solution, and passionate about construction equipment, look no further. We have a fast-paced, dynamic team environment and want to hear from you!


Key Responsibilities:

  • Actively pursue and seek out a new business in order to meet and exceed sales objectives.
  • Use effective prospecting techniques, including cold calling, scheduled follow-ups, and qualification of the lead.
  • Develop and or maintain strong business relationships with clients and others in the industry
  • Identify creative solutions to meet and exceed client expectations
  • Conduct product demonstrations and sales presentations in a professional manner
  • Able to clearly articulate features and benefits that are in line with customer needs
  • Resolve routine and complex client inquiries and requests
  • Create proposals and quotations in a professional manner that is consistent with the company brand
  • Successfully negotiate and close deals
  • Utilize online resources to maintain accurate records of sales calls, prospect interactions, client files, and sales activity information
  • Regularly provide detailed and accurate sales activity information to Sales Manager
  • Work closely with others in the business to ensure a team approach to achieve and maintain high levels of client service
  • Travel for in-person meetings with customers


Required knowledge, skills, and abilities:

  • 4+ years of successful sales experience in sales of construction or material handling equipment or similar machinery
  • Knowledge of the sales process, effective decision-making ability, and strong negotiation skills
  • Results-oriented
  • High level of customer focus and relationship skills
  • Sound knowledge of problem-solving techniques
  • Excellent presentation and communications skills
  • Requires a valid driver’s license
  • Post-secondary education in a related discipline

Who are we? People matter – a lot. Our culture is friendly, collaborative and we have each other’s backs. No one works in isolation. Everyone matters. For your drive, hard work, and cool head, we offer good pay and benefits, opportunities to grow, and a great work experience.

Due to the volume of applicants, please accept our apologies in advance, as only those candidates shortlisted will be contacted. We sincerely appreciate your interest in our company. Thank you for exploring career opportunities with Westerra Equipment.


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