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Junior Sales Representative (Trainee)

Williams Machinery, as part of Wesgroup Equipment, has been named one of Canada's Best Managed Companies, BC’s Top Employers and Canada's Top Small and Medium Employers for three years in a row! We are a great place to work where individual effort is recognized.

As we continue to grow, we are hiring for a Junior Sales Representative / Trainee in Surrey. We will provide you with training on; equipment, the various roles within the dealership, sales skills and the sales process. Once your training program is complete, you will be well equipped to sell the equipment support products (parts, service and rentals) and / or sell equipment to customers. If you love machinery and are looking for a great company to help you develop your sales career, look no further than Williams Machinery and apply today!

Key Responsibilities:

  • Work in various departments to gather knowledge on processes, procedures, products and safety
  • Assist walk in customers, adhering to our customer experience service standards
  • Learn the various equipment to successfully represent Williams to prospective and repeat customers
  • Actively pursue and seek out new business in order to meet and exceed sales objectives
  • Use effective prospecting techniques including cold calling, scheduled follow ups and qualification of leads
  • Identify solutions to meet customer needs
  • Create proposals and quotations in a professional manner that is consistent with the company brand
  • Successfully negotiate and close deals
  • Utilize CRM to maintain accurate records of sales activity
  • Work closely with others in the business to ensure a team approach to achieve and maintain high levels of customer service
  • Travel for in-person meetings with customers


  • 1-2 years’ previous experience in sales, customer service or coordination/administration
  • Relevant post-secondary education
  • Must have mechanical aptitude
  • Ability to deliver consistent, exceptional service to team members and customers
  • Excellent verbal and written communication skills
  • Highly motivated, self-starter, enthusiastic and well organised
  • High attention to detail
  • Proficient with Microsoft office programs specifically, Outlook, Word and Excel
  • Must have a valid driver's licence

Who are we? People matter – a lot. Our culture is friendly, collaborative and we have each other’s backs. No one works in isolation. Everyone matters. For your drive, hard work, and cool head we offer good pay and benefits, opportunities to grow and a great work experience.

Due to the volume of applicants, please accept our apologies in advance, as only those candidates shortlisted will be contacted. We sincerely appreciate your interest in our company. Thank you for exploring career opportunities with Williams Machinery.

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